Work Experience:
Capital City Stealth – Lansing, MI (04/10 – Present)
Positions: Asst. General Manager / Coach / Recruiter
As the Assistant General Manager I am in charge of our marketing efforts, including Internet and social media. I am also responsible for branding, graphic design, and our website content management. I work closely with the owner on game day activities as well and sponsorship sales and fundraising. I am also working to foster our relationships with newspaper, radio and TV media contacts.
Inspired Marketing, LLC – Grand Ledge, MI (06/11 – 12/12) Positions: Marketing Manager
As the marketing manager I was in charge of everything marketing & graphic related. I developed the company brand through the creation of marketing materials - from our company website and social media portals to in store kiosks placed at Kroger and Walmart stores. I designed everything graphic; including stationary, business cards, post cards, door hangers, flyers, banners, signage, vehicle magnets, vehicle wraps, internal & external forms, apparel / uniforms, website, Facebook and YouTube pages. I also developed videos of both customer and staff testimonials. I was able to save the company thousands of dollars in printing costs by using my long-time printing sources as well as initiating the purchase of a large format printer which I used to produce our many banners and posters in-house. I regularly managed multiple projects at once and met the multiple deadlines by utilizing Asana.com’s project management software.
Synergy Soup, Inc. – Grand Ledge, MI (01/94 - Present)
Positions: Owner / Graphic Designer / Audio-Video Editor / Photographer
As the owner of a small web design and development company I wore many hats - everything from Art Director to Programming Manager to HTML Programmer to Sales Manager to Graphic Designer. As art director I would meet with clients to determine their needs and develop designs based on their site goals, as well as visual likes and dislikes. As sales manager I led our sales team in developing our marketing strategy for reaching our target industries. As graphic designer I created graphics using Adobe's Creative Suite of software including Illustrator, Photoshop, InDesign and Fireworks. As programming manager I worked with or programming team to develop solutions for our clients based on their goals and objectives. I regularly worked as a translator between our technical experts and our customers to ensure that we were creating the right solutions the first time. I managed multiple projects simultaneously and made sure that we always delivered on time and on budget. As owner I instilled our team focus on customer care as our top priority - this led to many referrals & repeat clients.
Reddawg Mobile Marketing Solutions – Grand Ledge, MI (2010 - 2012)
Positions: Owner / Sales Manager / Marketing Director
My primary role with Reddawg Mobile was as the Sales Manager for our team of eleven sales associates. I would work closely with our team to help them with the technical aspects of our sales presentations. I trained them on sales techniques specific to our business as well as helped them develop specific strategy in any targeted areas that chose to pursue. As Marketing Director I was responsible for our marketing efforts including all collateral material such as posters, flyers, buzz cards, business cards and post cards. I developed new markets and handed off the target business lists to our various sales team members to pursue. I grew the business from a start-up in 2010 to the largest text message marketing firm in Michigan in both 2011 and 2012. I sold the client list for this business in December 2012.
Additional Work Experience:
MAXanim Computer Animation – Lansing, MI (1991-95)
Positions: Owner / Animator / Project Manager
Video Crossfire Productions – Lansing, MI (1990-92)
Positions: Producer / Director / Host / Editor
Bezil Design – Williamston, MI (1990-91)
Positions: Graphic Designer
Corporate Image Advertising – Lansing, MI (1988-90)
Positions: Graphic Designer
Uncle Sam’s Sport Shop – Mount Clemens, MI (1982-85)
Positions: Graphic Designer / Shop Manager
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Over 20 Years of Web Design Experience
& 28 Years of Graphic Design Experience:
Mastered Software:
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Dreamweaver
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Photoshop
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Flash
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Contribute (Adobe's CMS software)
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All MS Office Products
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Adobe Audition (Audio Software)
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InDesign
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Adobe Designer / Acrobat XI Pro
(PDF developer software)
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Pinnacle Studio 11
(video editing software)
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Various FTP client software
Other Areas of Extensive Experience:
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HTML / XHTML / CSS
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JavaScript
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E-Commerce solutions
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SEO & Social Media Marketing
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Cross-Browser Compatibility
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Virtual Tour Development
(from photos to panoramas)
Achievements / Accolades:
• 1992: designed the first web site in Michigan & one of the first public Internet sites in the U.S.
• 1994: Awarded a “Yahoo Top Five Pick of the Day” - Michigan Department of Agriculture website.
• 1995: Awarded a “Yahoo Top Five Pick of the Day” - Michigan Secretary of State website.
• 1995: Awarded a “Yahoo Top Five Pick of the Day” - Sec. of State’s “Kidz Discover Michigan” site.
• 2000: Sports Illustrated called Lansing Lugnuts website “A Major Presence” for a minor league team.
• 2001: “Lunchgoddess.com” website was a Finalist in the 2001 Webby Awards.
• 2001: Finalist in the Greater Lansing Entrepreneurial Awards.
• 2002: “Talkinsites.com” named “Top 25 Finalist” in the NY Times Ad Innovations Awards.
• 2003: The Great Lakes Entrepreneur's Quest awarded me 2nd place in Business Plan Awards.
• 2005: The Lansing State Journal (11/27) - I was compared to R.E. Olds, founder of Oldsmobile, as “a tremendous innovator in our time” because of my contributions in web based technology solutions. (Read the article)
• 2011: Awarded a 5-Day Cruise by Inspired Marketing because of my exemplary work.
Education:
Lansing Community College: (Lansing, MI)
Associate Degrees: Commercial Art & 3D Animation
Olivet College: (Olivet, MI)
Two years – Studio Art Major / Art Teaching Minor
South Lake High School: (St. Clair Shores, MI)
1985 Graduate |
